In 2021, Aaron collaborated with Stumptown Coffee to completely overhaul the brand's e-commerce platform, as they transitioned from a legacy system to Shopify. Serving as the sole designer on the project, Aaron worked closely with the Stumptown team to craft a compelling design vision that aligned with the brand’s identity. This process involved establishing a new art direction and selecting fresh typefaces to enhance Stumptown’s voice and tone. The primary objective was to create an intuitive, playful, and visually appealing user experience that would both delight customers and simplify their shopping journey.
The redesign encompassed every aspect of the site, from icons and product detail pages (PDPs) to cart checkout processes and product listing pages (PLPs). By focusing on user-centered design principles, Aaron ensured that the experience made it easy for customers to learn about and purchase their favorite coffee. The result was a seamless and immersive online shopping experience that reflected Stumptown Coffee's heart and soul, as well as their commitment to quality and innovation. The new site not only boosted customer satisfaction but also supported the company's growth by leveraging the robust capabilities of the Shopify platform.
In 2021, Aaron collaborated with Stumptown Coffee to completely overhaul the brand's e-commerce platform, as they transitioned from a legacy system to Shopify. Serving as the sole designer on the project, Aaron worked closely with the Stumptown team to craft a compelling design vision that aligned with the brand’s identity. This process involved establishing a new art direction and selecting fresh typefaces to enhance Stumptown’s voice and tone. The primary objective was to create an intuitive, playful, and visually appealing user experience that would both delight customers and simplify their shopping journey.
The redesign encompassed every aspect of the site, from icons and product detail pages (PDPs) to cart checkout processes and product listing pages (PLPs). By focusing on user-centered design principles, Aaron ensured that the experience made it easy for customers to learn about and purchase their favorite coffee. The result was a seamless and immersive online shopping experience that reflected Stumptown Coffee's heart and soul, as well as their commitment to quality and innovation. The new site not only boosted customer satisfaction but also supported the company's growth by leveraging the robust capabilities of the Shopify platform.
